Amazon PPC.
Amazon PPC (Pay-Per-Click) is an advertising model that allows sellers on Amazon to promote their products by bidding on keywords. When shoppers search for products using those keywords, the sponsored products appear at the top of the search results and on product detail pages. Sellers pay for these ads only when a shopper clicks on the ad.
Here are the key components and steps involved in Amazon PPC:
- Campaigns: Create advertising campaigns to group related products and target specific keywords. Each campaign can have multiple ad groups.
- Ad Groups: Within a campaign, we organise ads into ad groups. Ad groups contain a set of related keywords and the associated ads.
- Keywords: Our team select relevant keywords for their products. When a shopper searches for those keywords, the associated ads may appear.
- Bidding: Our team are constantly optimising the campaign. The bid amount, along with the relevance of the ad and historical performance, determines the ad’s placement.
- Ad Types:
- Sponsored Products: These ads promote individual product listings within search results or on product detail pages.
- Sponsored Brands (formerly Headline Search Ads): These ads feature a brand logo, a custom headline, and multiple products in a single ad.
- Sponsored Display Ads: These ads appear on and off Amazon and target audiences based on their shopping behavior.
- Budget: Our team help cliants set a daily or lifetime budget for each campaign, controlling how much they are willing to spend on advertising.
- Reporting and Optimization: Amazon provides performance data for campaigns, allowing sellers to analyse the effectiveness of their ads. Adjust bids accordingly add or remove keywords, and optimise the campaigns based on the data.
- Automatic and Manual Targeting: Choose between automatic targeting (Amazon automatically selects keywords for the ad) and manual targeting (sellers choose specific keywords).
- Product Targeting: The ads can be targetted based on specific products, categories, or other criteria to increase relevancy.
Amazon PPC is a crucial tool for sellers looking to increase visibility and drive sales on the platform. Effective management and optimization of PPC campaigns can lead to improved performance and a better return on investment.